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NEWS RELEASE: iROKOtv, the “Netflix of Africa”, reaches 500,000 registered users in less than six months

 

iROKOtv, the “Netflix of Africa” and the continent’s
first legal online source of Nollywood films, is delighted to reveal that it
has recorded over 500,000 registered users in less than six months since its launch.
The news comes just months after the company announced that it had secured $8m
in funding from US-based hedge Tiger Global, early investors in Facebook.
Headquartered in
Lagos, Nigeria and with offices in London and New York and a staff of almost
100, iROKOtv has been groundbreaking in bringing Nollywood to the African
Diaspora, with viewers logging on from over 178 countries across the
world.  To date, over 9.3 million hours of Nollywood movies have been
watched on irokotv.com.
Jason Njoku, CEO
and Founder of iROKO Partners says: “What an incredible six months it has been for
iROKOtv – 500,000 subscribers in under 6 months is an awesome feat for us. We
are a relatively young start-up and are super excited to have built up such
momentum in such a short space of time.
“The secret of
our success to-date is pretty simple; we love what we do, we love Nollywood
movies and so do our 500,000 registered users. Content is king and we are
unrivalled in what we can offer from our 5,000-strong movie library. The
iROKOtv team uploads movies onto the site every single week, so our fans, who
we know have a voracious appetite for all things Nollywood, have a constant
stream of awesome content at their fingertips.
“Nollywood is a
global phenomenon – our fans are scattered all over the world and had previously
struggled to get hold of any movies. The iROKOtv platform enables them to watch
classic and new films, on a safe, easy to use, beautifully designed site,
whether they are on a computer, tablet or on their mobile phone – anywhere in
the world. Nollywood has never been so accessible and this is only the
beginning for us.”
iROKOtv’s
largest markets are the US, UK, Canada and Germany – the site currently has
more viewers in London than in Lagos. The West now has a reliable outlet to
access Nollywood movies. However, as Africa comes online and broadband
penetration surges, it is expected that the site will see considerable growth in
traffic from across the continent, which will position iROKOtv as one of the
leading sites for aggregating the African Diaspora.

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