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iROKOtv launches online Store for DVD sales in South Africa



‘Home of Nigerian Movies’ iROKOtv launches online Store for DVD sales in South Africa
14 August 2013. Johannesburg. iROKOtv, the home of Nigerian movies, today announces the launch of its online retail service across South Africa. As of this week, Nigerian movie fans can now buy top-quality DVDs from South African online retailer Bid or Buy. The move marks iROKOtv’s expansion into offline Nollywood distribution, having cemented its position as the world’s largest online distributor of Nigerian movies since its launch in December 2011.
iROKOtv is now selling DVDs online via to the millions of film fans located across South Africa who cannot get enough of global stars such as Mr Ibu, Mama G and Aki and PawPaw. Movies currently on sale include ‘Mrs. Somebody’, ‘Sherikoko’ and ‘Baby Oku in America’. Each unit costs 20 Rand [excluding postage costs] and can be shipped to anywhere in South Africa.  There are currently 10 movies on sale, with more to be added later in 2013.
Adi Nduka-Agwu, Head of Business for iROKOtv says: “Having conquered the online space, connecting with millions of Nigerian movie fans around the world online, iROKOtv has now expanded its portfolio to include the sale of DVDs, to cater for those who still prefer to watch, or can only watch, Nigerian movies offline. We’re offering the same movies and the same great quality from iROKOtv, just a different platform.”
As well as producing an online store to sell DVDs, iROKOtv is also now sells units across locations in Johannesburg, including Soweto, Kempton Park, Park Station, Randburg and Springs.  
Nduka-Agwu adds: “Since our official launch in May, when we brought Mama G to JoBurg to meet fans and shop owners, we have had a lot of interest from wholesalers looking to stock our DVDs. On the back of this, we will be expanding our network across South Africa and anyone looking to become an iROKOtv retailer should contact dvd@irokopartners.com.” 
Whilst piracy continues to be a serious issue for the Nigerian movie industry, iROKOtv continues to battle against it, only publishing movies that have been legally licensed directly from the movie producers. Nduka-Agwu concludes: “You know when you see a beautifully designed, professional DVD with iROKOtv branding that you are getting a quality item. It will play properly, in HD quality and with good sound – unlike most of the pirate movies that flood the market. We only publish movies that have been legally licensed so that the pirates aren’t profiting from copyright theft.”
The full list of iROKOtv titles available from the Bid Buy include:
Aku & Popo Sisters
Baby Oku in America
Sherikoko
Fazebook Babes
Single and Married
Kiss & Tell
In the Cupboard
I’ll take my chances
Damage
Mrs Somebody
Airline Babes
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